We help parents make informed choices about newborn products through honest and detailed reviews, based on real-world experience.
How it all began
Baby Store was born from the personal experience of young parents who faced an overwhelming amount of newborn products and a lack of honest information about them. When our first child was born in 2020, we spent months researching reviews, comparing specifications, and testing various products.
We realized that many parents face the same problems: how to choose safe and quality products among thousands of options? Which products are truly necessary, and which are just marketing? That's how the idea of creating a platform with independent and detailed reviews was born.
Today our team consists of experienced parents, pediatricians, and child safety experts. We test each product in real conditions and share honest conclusions with other parents.
Principles that guide us
Our review creation process
We choose products based on popularity, innovation, and requests from our community. Each product is purchased with our own funds.
Minimum 3 months of real-world use with children of different ages. We test safety, convenience, durability, and compliance with stated specifications.
Our experts - pediatricians and child safety specialists - conduct additional product evaluation from a professional perspective.
We create a detailed review with photos, videos, pros, cons, and honest recommendations. Each review goes through editorial review.
We regularly update reviews when new product versions appear or market conditions change.
Numbers we're proud of
People who make Baby Store special
Mother of two, baby products expert with 8 years of experience. Created Baby Store to help other parents.
Pediatrician with 15 years of experience, child safety specialist. Consults on medical aspects of products.
Quality engineer, mother of three. Develops testing methodologies and controls review quality.